MyDesignation

MyDesignation is a lifestyle fashion brand catering specifically to the Malayali community, offering a wide range of merchandise that celebrates Malayali culture and identity. The company provides a diverse selection of products including unisex clothing, hoodies, t-shirts, and accessories such as badges and posters. MyDesignation targets individuals who identify with or appreciate Malayali culture, providing them with unique designs that reflect their heritage. Operating primarily in the online retail market, the business model focuses on direct-to-consumer sales through its website, ensuring premium quality products at competitive prices. Revenue is generated through the sale of these culturally themed products, with an emphasis on affordability and customer satisfaction. The brand distinguishes itself by offering free shipping on orders above a certain value, enhancing the customer experience.

Keywords: Malayali, merchandise, lifestyle, fashion, unisex, clothing, online retail, culture, affordable, premium.