Mycle

Mycle is a South Korean mobile application developed by Macaron Factory Inc. that provides a comprehensive platform for vehicle management. The service, available on both Google Play and the App Store, allows users to manage all aspects of their car's maintenance schedule and expenses. By simply entering their vehicle's license plate number, users can access information such as average fuel economy, maintenance costs, insurance details, recall notices, and repair history.

The app was founded by Kim Ki-pung, who was motivated by his own difficulties in finding reliable auto repair shops after moving. Mycle aims to solve the problem of information asymmetry in the car maintenance market, where drivers often lack the knowledge to find trustworthy service centers. The platform provides transparent pricing for services like engine oil changes and tire replacements, allowing users to compare costs and book appointments directly through the app. It has partnered with a network of repair shops across the country to ensure standardized service and pricing.

The business model functions as an O2O (Online-to-Offline) platform connecting car owners with auto repair and car wash centers. It generates revenue by taking a commission from the services booked through the app, while offering the service to repair shops with no franchise or monthly fees. The platform has seen significant growth, achieving over 4 million downloads and an annual operating profit for two consecutive years. Mycle also features a community where users can share information and reviews, further enhancing transparency.

Keywords: car maintenance, auto repair, O2O platform, vehicle management, mobile application, automotive service, repair booking, expense tracking, South Korea, Macaron Factory