MY BENEFITS
An AI-assisted flexible benefits platform with over 28,000 extra-salary options for employees, tailored to psycho-demographic profiles.
MyBenefits operates a platform for flexible extra-salary benefits, primarily targeting the Romanian market. The company's business model centers on providing a customizable benefits solution for employers to offer their staff. Through a strategic partnership with Sodexo Benefits & Rewards Services, MyBenefits grants employees access to an extensive online catalog of over 28,000 products and services.
Employees can select their preferred benefits—ranging from lifestyle experiences like parachute jumping to personal development courses and family-oriented gardening kits—within a budget allocated by their employer. This model aims to increase employee motivation and retention by catering to a diverse workforce. The platform's catalog is curated based on the psycho-demographic profiles of the employees, ensuring relevant and appealing options.
The company has integrated artificial intelligence into its service with the launch of BenAI, an intelligent assistant built on Azure OpenAI GPT-4 technology. This feature enhances the user experience and positions the company at the forefront of benefits management technology. Revenue is likely generated through service fees charged to corporate clients for access to and management of the platform.
Keywords: Employee benefits, Flexible benefits, SaaS, HR tech, Corporate wellness, Employee engagement, Benefits administration, Sodexo partnership, AI assistant, Romania