My Pregnancy Journey

My Pregnancy Journey operates as a mobile-first, digital health platform specifically tailored for the African market, providing educational resources and tracking tools for expectant mothers. The company was established in August 2019 by Jacqueline Rogers, an entrepreneur with 12 years of experience in the pregnancy industry. Rogers identified a critical gap in the market for locally relevant and culturally sensitive pregnancy information, as existing resources often failed to address the unique challenges faced by women on the continent. This led to the creation of an app with entirely original and authentic content, including photos and videos produced by the company.

The platform functions as a personalized digital companion, offering users a suite of over 30 features to monitor their pregnancy on a weekly basis. Key features include a due date calculator, digital journal, medical card, baby kick counter, contraction counter, and checklists for hospital bags for the mother, baby, and partner. The application delivers comprehensive information on crucial topics such as nutrition, safe medication, exercise, and what to expect during labor. It also provides specialized sections with advice for adolescent and HIV-positive mothers, as well as a dedicated section for fathers. To foster a sense of community, the app includes chat groups for users to connect with other expectant mothers.

The business generates revenue through a multi-faceted approach. Initially, the app operated on a freemium model, with the first three months free, after which a paywall was instituted for access to six premium features. However, the company has indicated a move towards making all features free for the entire duration of the pregnancy. Additional revenue streams include a monthly fee for businesses that list their services in the app's local directory and plans to sell anonymized, basic data for market research and product development purposes. The self-funded startup has gained significant recognition, receiving multiple awards, including the MTN App of the Year for Social Impact and STEM, and being named a WHO Africa top innovator.

Keywords: maternal digital health, pregnancy tracker app, femtech Africa, prenatal education, postpartum support, Jacqueline Rogers, South African startup, mobile health, pregnancy week-by-week, birth plan tool, community chat for moms, local medical services, dad-focused pregnancy advice, HIV-positive mother support, gynecology videos, baby growth tracker, nutrition during pregnancy, labor information, safe medication guide, hospital bag checklist