FLiiP

FLiiP operates as a software-as-a-service (SaaS) provider, offering a comprehensive business management platform for the fitness industry. The company generates revenue through a subscription-based model, with tiered pricing plans designed for fitness businesses of various sizes. Its target clients include commercial gyms, functional training facilities, yoga and pilates studios, boxing gyms, and martial arts dojos. The platform is particularly focused on serving mid-size organizations and multi-location franchises.

The company's origins trace back to the firsthand experience of its founder and CEO, David Bourbonnière, a gym owner who was frustrated with juggling multiple, disconnected software programs to manage his business. This frustration led him to create an initial version of the software in 2015 for his own gym and local gym owners. Recognizing the broader market need, Bourbonnière began to scale the venture in 2020 after securing an initial angel investment. A significant milestone was achieved in February 2025, when FLiiP closed a $4.4 million CAD ($3.2 million USD) seed funding round led by Cultivation Capital with participation from Boreal Ventures. This capital is intended to fuel North American expansion, accelerate product development, and scale operations.

FLiiP's platform is an end-to-end solution designed to streamline all aspects of gym management. Key features include tools for managing class schedules, member bookings, and instructor assignments. It offers a comprehensive member management system to track memberships and activity across multiple locations. The software automates administrative tasks such as billing, invoicing, and payment processing. To enhance customer engagement and retention, the platform includes built-in communication tools like email and SMS, marketing automation, and features for creating promotions and referral programs. A key benefit is the provision of real-time data and analytics, which helps gym owners monitor performance and make informed decisions. For members, FLiiP provides a self-service mobile app for booking classes and managing their accounts, aiming to create a smoother customer experience.

Keywords: gym management software, fitness business, SaaS, multi-location gyms, member management, class scheduling, automated billing, payment processing, fitness technology, David Bourbonnière, Cultivation Capital, Boreal Ventures, customer relationship management, member retention, fitness studio software, yoga studio management, martial arts school software, franchise management, business intelligence, end-to-end platform