MXP4
MXP4 develops interactive music solutions that create revenue opportunities for the music, media and marketing industries..
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
€3.6m | - | ||
| Total Funding | 000k | ||
Founded in 2006 by French entrepreneur Gilles Babinet, MXP4 initially focused on developing an interactive music format. The company secured $13 million in funding over four rounds from five investors, which fueled its growth and product development.
Babinet, a serial entrepreneur with a background in building and exiting several companies, envisioned a new way for fans to interact with music. This vision led to the creation of the MXP4 format, which allowed artists and labels to package multimedia content such as streaming music, videos, artist biographies, and concert listings into a single interactive file. The business model involved licensing its technology and tools, like the MXP4 Editor, to music labels and brands, enabling them to create enhanced, engaging musical experiences.
Later, the company pivoted to capitalize on the rise of social media, shifting its focus to developing social music games, primarily for Facebook. This move aimed to leverage the platform's vast user base to create new revenue streams through virtual goods and in-game purchases. Despite its early traction and developments in the interactive music space, the company is no longer active.
Keywords: interactive music, social gaming, music technology, digital media, multimedia content, fan engagement, music format, game development, Facebook platform, venture capital