MVP Index

MVP Index is a data and analytics company that specializes in measuring the value of sponsorships and partnerships within the sports and entertainment sectors. The firm provides a software platform that offers an omnichannel view, enabling brands, properties, and agencies to quantify the return on their sponsorship investments.

The company's business model is centered around its proprietary software, which tracks and analyzes various data points beyond simple logo recognition. It assesses audience engagement and the value of sponsorship activations across multiple platforms, including social media like Twitch and traditional broadcast media. This allows clients to compare and contextualize their investments with detailed analytics. MVP Index serves a range of clients, from sports leagues like the NHL to individual brands and agencies looking to optimize their marketing spend in the sports and entertainment markets. The company generates revenue by selling access to its valuation platform and data solutions.

Keywords: sponsorship analytics, partnership valuation, sports marketing, entertainment analytics, omnichannel measurement, audience engagement, brand valuation, media measurement, sponsorship ROI, activation analysis