MVF

Founded in 2009, MVF (Marketing VF Ltd) operates as a global customer generation company, connecting businesses with high-intent buyers. The firm was established by a group of five friends—Titus Sharpe, Tom Morgan, Jules Hopkinson, David Walton, and Simon Venturi—following the successful sale of their previous lead generation venture, Approved Index, to Reed Elsevier in 2008. This background provided the founders with significant capital and market expertise, allowing the new venture to be self-funded and scale rapidly.

The company's business model centers on a pay-per-lead system, which distinguishes it from traditional lead generation services that often charge a fixed monthly fee regardless of lead volume. MVF builds and operates a portfolio of digital brands and websites, such as theecoexperts.co.uk and expertmarket.co.uk, to attract and engage customers actively researching purchasing decisions. Through a combination of SEO, PPC, media-buying, and other digital marketing strategies, MVF drives traffic to these platforms, capturing user intent and generating qualified sales leads for its clients. This approach provides clients, which have included major brands like British Gas, Mars, and Salesforce, with a scalable and transparent return on investment, as they only pay a pre-agreed fee for each lead received.

MVF's proprietary technology is a core component of its operations, enabling the company to track, measure, and optimize customer traffic across more than 30 channels. Its platform utilizes lead-forms, funnel technology, and AI-driven user pattern analysis to enhance conversion rates and connect customers with clients' sales teams in real-time. The company serves a diverse range of B2B and B2C sectors, including logistics, healthcare, retail, and home services, operating in over 50 countries. A key achievement was being named the UK's fastest-growing tech company in the 2013 Sunday Times Tech Track 100, showcasing its significant early growth. The company was acquired by Bridgepoint Capital in February 2015.

Keywords: customer generation, lead generation, performance marketing, digital publishing, pay-per-lead, client acquisition, B2B marketing, B2C marketing, marketing technology, global sales leads