Mutant

Mutant, a Brazilian company headquartered in São Paulo, operates as a significant player in the customer experience and digital transformation sectors. Founded in 2007, and formerly known as Prime Sistemas ao Consumidor, the company has established a strong presence by developing technology platforms for the retail, finance, and telecommunications industries. The firm's core business involves managing interactions between brands and consumers across multiple contact points. Its revenue model is centered on providing a suite of services through four main verticals: Customer Journey Consulting and Management, Insights & Analytics, CX Platforms, and Digital Transformation.

The company's offerings are designed to optimize business-to-customer communication through digital solutions. This includes leveraging its proprietary generative artificial intelligence, IAM, to personalize customer experiences and enable autonomous, real-time service. Mutant also specializes in using big data and analytics from voice and text interactions to identify market trends and improve customer satisfaction. For clients focused on growth, the company combines marketing and technology to build and accelerate customer acquisition and conversion funnels in the digital space. Its portfolio also extends to credit recovery and debt negotiation services through its subsidiary GRB.

Mutant has pursued an aggressive growth strategy, marked by numerous acquisitions. Over the last few years, it has integrated several companies to bolster its service portfolio, including Dextra (a digital transformation and agile software development studio), CINQ (specializing in software solutions and agile teams), and the Argentinian firm Interaxa, among others. This has expanded its workforce to over 3,200 employees and its client base to more than 200 companies, including major names like Itaú, Claro, and Telefônica. This strategic expansion is backed by private equity investors, including Permira and TCV, and has seen the company's revenue double from R$300 million in 2017 to R$600 million in 2019.

Keywords: customer experience, digital transformation, contact center technology, CX platforms, data analytics, artificial intelligence, customer journey, B2C communication, M&A, private equity