Mustard Insights
African market data visualization and research services.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Seed | |
| Total Funding | 000k | ||
Mustard Insights is a Nigerian data visualization startup aiming to build Africa's largest data repository. Founded in January 2021 by Lawretta Egba, the company provides data-driven insights to aid in decision-making. Egba, a financial analyst and communications professional, identified the need for accessible industry data during her career in private equity, which was a vital input for investment projections.
The company's core services include creating data visualizations and disseminating them through digital and social media channels. Mustard Insights also conducts market research for its clients, preparing market reports for high-demand sectors and serving as a source for economic and social data in Africa. It aims to democratize data, providing access to quality primary and secondary data for individuals and organizations interested in the African continent. Initially, the startup delivered insights to subscribers via a weekly newsletter and social media, with plans to launch a full digital platform. In late 2021, the company secured an undisclosed amount in a pre-seed funding round led by Velocity Digital to scale its operations.
Keywords: Africa data, data visualization, market research, economic data, social data, investment insights, data repository, African market intelligence, financial analysis, data-as-a-service, Nigerian startup, decision-making data, market reports, primary data, secondary data, investment projections, African economy, social trends, business intelligence Africa