Multistory Learning
The Book Lovers' Program for Schools.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Multistory Learning Private Limited, incorporated on December 5, 2011, in Chennai, India, established itself as a boutique content company focused on children's education. The company was co-founded by Amrutash Misra, an IIT alumnus, who was motivated by his workplace observation that many colleagues lacked a habit of reading. This experience fueled the company's mission to cultivate a love for reading from a young age, addressing a perceived gap that impacts individuals personally and professionally.
The core of Multistory Learning's business was "The Book Lovers' Program for Schools," a service designed to supplement school libraries with curated and originally created content. This program targeted students from kindergarten to class 6 and was implemented in over 200 schools, reaching approximately 200,000 children. The business model centered on providing these educational materials and programs to schools. In addition to its flagship program, the company operated a publishing arm, Ms Moochie Books, which produced 70 original books and ghost-produced over 100 titles for other publishers, diversifying its revenue streams within the educational content market.
A significant milestone in the company's history occurred in November 2020 when it was acquired by Stones2Milestones (S2M), a Gurugram-based EdTech firm, for an undisclosed amount. This acquisition was a strategic move for S2M to enhance its fREADom English language learning platform by integrating Multistory's professionally generated content. As part of the acquisition, founder Amrutash Misra and his team joined S2M, ensuring the continuation of their content philosophy. The deal also aimed to leverage Multistory's physical distribution channels to provide fREADom users with both digital and physical books, creating a hybrid content delivery model.
Keywords: children's content, educational publishing, literacy programs, school library supplement, K-6 education, reading habit, EdTech acquisition, Stones2Milestones, fREADom platform, Amrutash Misra, Ms Moochie Books, Book Lovers' Program for Schools, Chennai startup, Indian education, content curation, book publishing, physical distribution, digital learning integration, primary education, children's books