Multicast Media

Multicast Media GmbH, established in Potsdam, Germany, was officially registered on April 18, 2017. The company's stated purpose is the distribution, consulting, and service of digital products. It operates in the enterprise video streaming sector, providing solutions that enable businesses to efficiently broadcast high-quality, live video content across their corporate networks.

The core of the company's offering revolves around multicast technology. This method of data transmission allows a single video stream to be sent to a large number of viewers simultaneously, significantly reducing the load on a corporate network compared to traditional unicast streaming, where a separate stream is required for each user. This approach is particularly beneficial for large-scale internal communications such as all-hands meetings, corporate announcements, and training sessions, ensuring a stable and high-quality viewing experience without causing network congestion.

The business model centers on providing an enterprise content delivery network (eCDN) solution that works behind the client's firewall. This software-based infrastructure is designed to be vendor-neutral, meaning it can integrate with various streaming platforms that a company might already be using, such as Microsoft Teams or Yammer. The service supports modern video standards like HLS and DASH, making it compatible with HTML5 video players and eliminating the need for outdated plugins like Adobe Flash. By deploying on-site, the solution maintains the client's existing security policies with end-to-end encryption. Revenue is likely generated through licensing of its software and associated support services, offering a scalable infrastructure that minimizes bandwidth costs for its clients.

An unrelated US-based company with a similar name, Multicast Media Inc., was founded in Atlanta in 2001 and was later acquired by Piksel. That company focused on providing an online video platform for managing and publishing on-demand and live IP video. Keywords: Multicast Media GmbH, Potsdam, enterprise video streaming, eCDN, multicast technology, corporate video distribution, live stream, network bandwidth optimization, internal communications, video delivery, HLS streaming, DASH streaming, corporate network, video infrastructure, behind-the-firewall, enterprise content delivery network, live video broadcast, video scalability, software-based eCDN