Mugafi

Mugafi, operating under the legal name Keemiya Creatives Private Limited, was established in 2020 by Ryan Chadha and Varun Duggirala. The company is positioned within the burgeoning creator economy, specifically targeting the provision of celebrity-led educational content.

The founders bring a complementary blend of experience to the venture. Varun Duggirala is a co-founder of The Glitch, a prominent digital advertising agency, and a prolific content creator himself, known for his podcasts and social media presence. This background provides him with deep insights into the dynamics of content creation and monetization. Ryan Chadha also hails from The Glitch, where he held the position of Head of Business Development, giving him a strong foundation in forging strategic partnerships and driving growth.

Mugafi's core offering is a subscription-based platform that provides courses on creative writing, with a particular emphasis on fiction. A key aspect of its strategy is the collaboration with established and celebrated authors to lead these courses. For instance, the platform features a course on mythological fiction writing taught by the renowned author Amish Tripathi. This approach allows aspiring writers to learn directly from successful figures in the literary world. The business model is direct-to-consumer, generating revenue through paid subscriptions to its educational content. The company initially secured $250,000 in a pre-seed funding round to develop its platform and content library, signaling early investor confidence in its vision to upskill creative talent in India.

Keywords: creator economy, ed-tech, creative writing, subscription model, celebrity-led courses, content creation, digital learning, upskilling, fiction writing, online education