Mucfc.com

Zhaolian Consumer Finance Co., Ltd. (Mucfc.com) is a licensed consumer finance company established in March 2015, operating from Shenzhen, China. It was jointly founded by China Merchants Bank, a Fortune 500 company, and China Unicom, another Fortune 500 firm, initially with a registered capital of 2 billion RMB which has since increased to 10 billion RMB. The company operates under the leadership of chairman Chen Zhongyue and legal representative Zhang Yangqing.

The firm's business model centers on providing online, unsecured personal consumer loans and credit services. Its core product lines are "Haoqidai" (好期贷), a credit loan product, and "Xinyongfu" (信用付), a credit payment system, which facilitate分期消费 (installment consumption) across a variety of scenarios including shopping, travel, education, and home decoration. Zhaolian serves a broad customer base, particularly targeting young, white-collar workers and new urban citizens, and by the end of 2024, it had amassed over 290 million registered users. Revenue is generated from interest on loans and fees associated with its financial services. The company has a significant market presence, having issued over 2.7 trillion RMB in loans by December 2024.

Leveraging technology, Zhaolian focuses on a digital-first approach, with all processes from application to repayment handled online. The company has invested in developing its own big data platforms and risk control systems to manage credit risk and prevent fraud. Recently, Zhaolian has ventured into artificial intelligence, releasing a 13-billion-parameter open-source model named "Zhaolian Zhilu" to be applied in risk control and operations. The company has also engaged in strategic partnerships, including one with Tencent to enhance IT capabilities and financial risk control.

Keywords: consumer finance, personal loans, credit services, installment payments, online lending, FinTech, digital lending, unsecured loans, Haoqidai, Xinyongfu, credit payment, financial technology, consumer credit, China Merchants Bank, China Unicom, personal finance, loan services, digital finance, e-commerce finance, big data risk control