Mubashir

Mubashir operates as a digital out-of-home (DOOH) advertising network, established in Oman in August 2015. The company was founded by Ali Al Raisi, Khalid Al Khalifa, Khalid Alawad, and Raif Al Harthy. Mubashir provides advertising solutions to a range of clients, enabling them to connect with consumers through a network of strategically located digital screens in venues like shopping malls, fuel stations, and along highways.

The company's core business revolves around providing a platform for brands to launch targeted advertising campaigns. By leveraging data analytics, automation, and AI, Mubashir offers real-time targeting capabilities to advertisers. This allows for the delivery of dynamic and on-the-fly messaging, aiming to provide measurable outcomes and increased customer loyalty for its clients. The business model involves offering these advertising formats to brands and acting as a trusted partner for the owners of the digital platforms where the ads are displayed. Beyond traditional advertising, the company also focuses on infotainment communication to engage with various consumer segments.

A significant milestone for Mubashir was securing an undisclosed amount of funding from the ITHCA Group in April 2024. This investment is intended to facilitate the company's growth plans, support its expansion into new regional markets, and bolster its technological advancements. The company has received recognition for its work, including being named the 'Most Innovative Brand of the Year' at the TAS Business Awards in December 2023.

Keywords: digital out-of-home advertising, DOOH, adtech, Oman, advertising network, targeted campaigns, data analytics, smart retail technology, digital billboards, location-based services, Raif Al Harthy, Ali Al Raisi, Khalid Al Khalifa, ITHCA Group, outdoor advertising, infotainment communication, real-time advertising, Omani startups, marketing technology, audience engagement