MSC Co. Ltd
Original animation production for television and film.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
$1.5m | Series A | ||
| Total Funding | 000k | ||
Guangdong MSC Co., Ltd., also known as Happytoon, is a Chinese animation company founded in December 2009 by Weiming Huang, the original director of "Pleasant Goat and Big Big Wolf," and his team. The company focuses on the production of original animated television series and films. Its business model also encompasses the development of animation-related derivatives, the sale of audio and visual products, book publishing, and brand licensing for its cartoon characters.
The company's most significant intellectual property is the "Happy Superman Union" (also known as Happy Friends), a long-running original animated series that first aired in 2010. This series gained rapid popularity, achieving high viewership ratings on television and accumulating over 8 billion plays across various online platforms. The brand is designed to appeal to all age groups, integrating family-friendly, educational, and entertainment themes.
In June 2012, Alpha Animation acquired a 70% stake in MSC Co., Ltd., making it a subsidiary. However, this stake was later reduced, and by 2016, Alpha Animation's holding was reported to be 19.5%.
Keywords: original animation, animation production, animated series, animated films, brand licensing, intellectual property, Happy Superman Union, Weiming Huang, Chinese animation, character derivatives