MoxiWorks

MoxiWorks operates as a technology provider for the residential real estate sector, offering a comprehensive open platform designed for large brokerages. The company originated as the technology division of Windermere Real Estate, one of the largest independent brokerages in the Pacific Northwest, and was officially spun out in 2011 to serve a broader market. Its founding was rooted in the real estate industry itself, with a mission to empower agents to manage their business and relationships effectively. In June 2024, Eric Elfman, co-founder of Onit, took over as CEO, with former CEO York Baur, who had led the company since 2012, remaining on the Board of Directors to guide vision and strategy.

The firm's business model is centered on providing a suite of software-as-a-service (SaaS) products to residential real estate brokerages. These tools are designed to enhance agent productivity, marketing, and client relationship management. MoxiWorks generates revenue through subscriptions to its platform, which serves a substantial client base of over 800 brokerages and 400,000 agents globally. The company targets organizations with 150 or more agents, providing them with enterprise-level solutions. Its ownership structure is a blend of real estate and technology expertise, with investors including major brokerages like Windermere Real Estate, Long & Foster Companies, and Howard Hanna Real Estate Services, alongside private equity firm Vector Capital.

MoxiWorks' platform offers a stackable set of tools that can be customized to a brokerage's needs. The core products include MoxiEngage, a customer relationship management (CRM) system built around real estate workflows to nurture leads and manage client spheres. MoxiPresent is an interactive presentation tool for creating comparative market analyses (CMAs), buyer tours, and listing presentations with live MLS data. For marketing, MoxiImpress automates the creation of digital and print assets throughout a listing's lifecycle, while MoxiPromote simplifies running digital ad campaigns. The platform also includes MoxiWebsites, a WordPress-based website builder, and MoxiHub, a brokerage intranet solution. This open platform architecture allows for integration with various third-party tools, creating a centralized system for agents.

Keywords: real estate technology, proptech, brokerage software, agent productivity, CRM for real estate, comparative market analysis, real estate marketing automation, lead management, real estate platform, brokerage solutions, client relationship management, SaaS, residential real estate, listing presentations, digital advertising for agents, real estate websites, MoxiEngage, MoxiPresent, MoxiCloud, real estate enterprise software