goMoxie

goMoxie, originally founded as nGenera Corporation in 2006 by Steve Papermaster, operates as a customer engagement and digital guidance platform. The company rebranded to Moxie Software in 2010 and was subsequently acquired by NICE Ltd. in August 2021. Throughout its history, Moxie has focused on enhancing the online customer journey for major brands across sectors like finance, healthcare, retail, and technology. Prior to its acquisition by NICE, the firm was backed by investors including Foundation Capital and Oak Investment Partners, raising a total of $87 million over five funding rounds.

The business centers on a suite of software-as-a-service (SaaS) tools designed to proactively guide users through complex websites and digital processes. The platform targets small, medium, and large enterprise clients, aiming to anticipate customer needs, reduce points of friction, and ultimately lower website abandonment rates. By providing timely assistance, goMoxie helps businesses increase conversion rates and upsell opportunities. Revenue is generated through custom-priced plans for its cloud-hosted software.

goMoxie's product suite offers a range of digital guidance tools. Key features include proactive chat, which uses visitor targeting to engage customers, and co-browsing, allowing agents to collaboratively navigate with a user. The platform also provides a knowledge database for self-service, email management, and tools to measure the return on investment of customer interactions. Following its acquisition, goMoxie's capabilities were integrated into NICE's CXone platform, expanding its offerings to include conversational AI and omnichannel routing, which supports seamless experiences across more than 35 digital channels.

Keywords: digital guidance, customer engagement, proactive chat, conversion rate optimization, self-service platform, customer journey analytics, co-browsing, knowledge management, lead generation, customer support automation