MOWGLI

MOWGLI, operating as Mowgli Games, was an Atlanta-based entertainment technology company established in 2010. The founding team consisted of Mike VanBeneden, who served as the Chief Technology Officer, Adam Kunz as the Chief Operating Officer, and Marshall Seese as the Chief Executive Officer. The venture positioned itself at the intersection of gaming and social media, focusing on the concept of social creation.

The company's core business revolved around developing platforms that allowed users to create and share content. Its primary offering was a game named Songster, which functioned as a platform for users to create their own music and songs. This user-generated content could then be shared across various social media platforms. The business model integrated gamification elements, where players were incentivized to create and share their musical works to earn virtual currency, increase their in-game fan base, and build fame within the Songster community. The platform also allowed for the streaming and downloading of the created songs.

From a financial perspective, MOWGLI secured a total of $150K in funding over two rounds. It completed a Seed funding round on July 12, 2012, raising $150,000, which followed an initial Angel round earlier that same year. Despite its efforts to connect people through social creation in the gaming space, the company ultimately ceased operations and is now considered deadpooled.

Keywords: Mowgli Games, Songster, social music creation, user-generated music, music game, entertainment technology, social gaming, Mike VanBeneden, Adam Kunz, Marshall Seese, Atlanta startup, virtual fame, virtual currency, content sharing game, music creation platform, social creation, deadpooled startup, venture capital, angel investment, mobile gaming