MOVE Systems

MOVE Systems positioned itself as a solutions provider for the urban mobile food industry, focusing on sustainable and technologically advanced platforms. Founded in 2014, the company was notably veteran-run, with CEO James Meeks, a Purple Heart and Bronze Star recipient, leading the firm. The executive team also included COO Hasib Ikramullah, another decorated combat veteran with a background in engineering and logistics, and VP of Sales Leon Zaid, who brought over seven years of direct experience as a food cart owner and operator in Manhattan. This blend of military leadership, operational expertise, and street-level industry knowledge shaped the company's mission.

The company's core business involved manufacturing and leasing eco-friendly mobile food carts and developing supporting infrastructure. MOVE Systems operated on a B2B model, serving a diverse client base that included independent small business owners and major franchise brands like Dunkin' and Nathan's Famous. The business model aimed to lower the barrier to entry for vendors by offering carts through lease agreements, sometimes for as little as $1 a month, and providing a turnkey solution that went beyond the physical cart to include data services and operational support. This approach allowed brands to test new markets, generate customer engagement, and maintain a presence during remodels without the high overhead of a traditional brick-and-mortar location.

The flagship product was the MRV100 series (later MVR101), a mobile food vehicle featuring a hybrid energy system that combined solar panels, rechargeable batteries, and cleaner-burning propane. This design was estimated to cut greenhouse gas emissions by 60% and smog-causing pollutants by 95% compared to carts using traditional gasoline generators. The units featured restaurant-grade modular kitchens, point-of-sale systems, and cloud-based fleet management. Complementing the carts was the "Simply Grid," a network of curbside charging stations acquired in 2014 from a company co-founded by MOVE's eventual VP, Jeffrey Hoffman. These pedestals provided on-demand electricity for food carts, as well as for ambulances and delivery trucks, aiming to reduce engine idling, noise pollution, and fuel waste in urban environments.

Keywords: mobile food carts, sustainable food vending, urban energy solutions, veteran-owned business, food cart manufacturing, hybrid power systems, curbside charging stations, mobile food platform, Simply Grid, MRV100, franchise mobility, green technology, street vendor solutions, mobile restaurant, fleet management, urban pollution reduction, alternative energy vehicles, mobile business model, James Meeks, Hasib Ikramullah