Movable

Movable Ink, established in 2010 by co-founders Vivek Sharma and Michael Nutt, operates as a digital marketing service specializing in the personalization of ad creation in real-time. Based in New York City, the company was born from the founders' shared engineering backgrounds and a vision to make digital content more dynamic and responsive. Initially, their service focused on embedding code into email HTML, which allowed content to be updated even after an email was delivered. This core idea has since expanded into a comprehensive personalization platform. A significant milestone for the company was its acquisition by STG, a private equity firm, with the definitive agreement announced in June 2025. The company's business model centers on activating client data to generate personalized content for any customer engagement point. Movable Ink serves as an extension to existing marketing technologies, aiming to boost marketing performance and agility for its clients. Revenue is generated through its software-as-a-service (SaaS) offerings. The platform utilizes artificial intelligence and automation to tailor every customer interaction. By ingesting customer data like profiles and behavioral history, the platform's AI can test and personalize content from a library of approved assets to achieve specific campaign goals. This allows for the creation of unique content for each customer at the moment they engage with it. Movable Ink's product suite includes 'Studio' for scaling one-to-one content personalization and 'Da Vinci', an AI engine for orchestrating customer-centered marketing. Key features include the ability to personalize subject lines, send times, and frequency using generative AI and reinforcement learning. The platform integrates with major marketing clouds like Salesforce, allowing users to drag and drop dynamic elements such as live pricing, ratings, and real-time product inventory directly into email and mobile marketing messages. This functionality helps marketers to run thousands of micro-experiments in real-time to optimize campaigns for conversions and revenue. Keywords: email marketing personalization, real-time content, digital marketing service, AI-powered marketing, customer engagement platform, SaaS, marketing automation, personalized content creation, data-driven marketing, ad personalization, marketing technology, customer experience, campaign optimization, Salesforce integration, dynamic email content, mobile marketing, content personalization, AI decisioning, Vivek Sharma, Michael Nutt