Movêu

Movêu is a Brazilian direct-to-consumer furniture technology company enabling customers to design and purchase personalized furniture online. Founded in 2020 by Guilherme Kodja, Breno Zogaib, and William Kodja, and officially launched in 2021 by Guilherme Kodja and Rodrigo Palandi, the company targets consumers seeking customized, quality furniture without the complexity of hiring a joiner or buying standardized retail products. The business model is centered around a proprietary 3D customization platform where users can modify furniture designs, such as shelves, racks, and sideboards, by adjusting dimensions and colors, receiving an instant price quote. Movêu's value proposition includes a patented tool-free assembly system, using interlocking components that simplifies the customer experience, much like assembling Lego blocks.

The company's primary market is Brazil, initially focusing on the Southeast region with plans to expand into the South. Movêu connects with industrial partners to produce the furniture in an automated way, which allows for customization at scale. Since its inception, the company has sold over 700 pieces of furniture to more than 600 clients. Movêu has secured significant funding to fuel its growth, including an initial angel round of R$1.1 million in early 2022 from GVAngels and Poli Angels, with participation from executives like Pedro Conrade (Neon) and Patrick Sigrist (iFood). More recently, it raised a total of R$3 million (approximately $550K) in a seed round led by Investidores.vc to enhance its technology, expand its product portfolio, and increase brand awareness.

Keywords: custom furniture, online furniture, furniture technology, 3D customization, personalized furniture, direct-to-consumer, e-commerce, made-to-measure furniture, modular furniture, tool-free assembly, furniture design, home decor, furnituretech, Brazilian startup, interior design solutions, mass customization, automated manufacturing, online retail, home improvement, custom shelving