Mouth Foods

Mouth.com operates as a curated online marketplace for small-batch, artisanal foods from makers across the United States. The company was founded in 2010 by Craig Kanarick, co-founder of the digital agency Razorfish, along with Sam Murray and Nancy Kruger Cohen. Kanarick's background in building consumer-facing websites and digital branding heavily influenced Mouth's creation, aiming to use technology to provide national access to specialty foods that were previously hard to find. The idea reportedly sparked when Kanarick wondered why a small-batch food maker wasn't selling their products online.

The company's business model is centered on being a selective retailer, not an open marketplace like Etsy. Its team dedicates significant time to discovering and tasting products, with a rigorous selection process that values taste, craft, and passion. They purchase items wholesale from independent makers, then handle the warehousing, marketing, photography, and direct-to-consumer shipping from their base in Brooklyn, New York. This allows the makers—ranging from former engineers to professional chefs—to focus on production rather than e-commerce logistics. Revenue is generated through direct sales of individual products, expertly curated gift boxes for various occasions, and monthly subscription boxes. Mouth also serves corporate clients with custom and large-volume gift orders.

The product catalog features hundreds of items, from pickles and chocolate to cocktail kits and baked goods. The platform emphasizes the stories behind the food makers, profiling them on the site to connect consumers with the artisans. Initially launched as NY Mouth with a local focus, the company quickly expanded its scope to source products from across the country. After raising approximately $11.8 million in funding over several rounds, certain assets of Mouth Foods, Inc. were acquired by M Innovations, a subsidiary of Innovative Food Holdings, in July 2018.

Keywords: indie food, artisanal food, small-batch food, gourmet gifts, subscription box, food e-commerce, specialty foods, craft food, American-made products, food marketplace, online food store, corporate gifting, curated food, food makers, gourmet snacks, cocktail kits, food discovery, Brooklyn startup, artisan producers, handmade food products