Motobuykers
Motorcycle equipment and accessories at low prices.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| EUR | 2017 | 2018 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 40 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| % profit margin | (1 %) | (2 %) |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Company filings or news article
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Motobuykers, established in Igualada, Spain, in 2010, began as an online private shopping club for motorcycle enthusiasts. Founded by four friends with a passion for motorcycles, the venture started with an initial investment of €15,000. The company initially focused on offering limited-time outlet deals on motorcycle gear from major brands. By 2012, after securing €500,000 in a funding round led by Delta Partners, Motobuykers expanded its business model to include a permanent online store with current season products to meet growing customer demand. The company achieved significant sales in Spain, France, and Italy.
In a strategic move to enter the Southern European market, Swedish e-commerce company Pierce Group AB acquired Motobuykers in February 2018. The acquisition integrated Motobuykers into Pierce's larger network, which includes online stores like XLMOTO and 24MX. Post-acquisition, the Spanish brand now operates under the XLMOTO name (xlmoto.es), which was originally launched by Pierce in 2013 to focus on on-road motorcycle riders. This transition allows the platform to leverage Pierce's efficient European logistics and extensive product catalog, which includes both major international brands and Pierce's own private-label products like Course and Snell.
The business operates as a direct-to-consumer e-commerce retailer, generating revenue through the online sale of motorcycle parts, gear, and accessories. Its target market consists of all motorcycle riders, from beginners to professionals. The platform offers a vast selection of products, from helmets and jackets to spare parts and maintenance oils. A key feature is the "Fit My Bike" tool, which enables customers to filter products to see only those compatible with their specific motorcycle model, streamlining the purchasing process.
Keywords: motorcycle gear, e-commerce, motorcycle accessories, online retail, motorcycle parts, on-road riders, private shopping club, direct-to-consumer, motorcycle apparel, powersports, automotive parts, XLMOTO, Pierce Group, European e-commerce, motorcycling, riding gear, bike accessories, online motorsport store, motorcycle maintenance, gear and apparel