Motivando

Motivando SAS is the Colombian company behind Moti, a mobile application designed for creating and managing group challenges. The platform aims to foster motivation and engagement among users by allowing them to participate in collective goals and activities. It targets a broad audience, including friends, families, students, and corporate wellness programs, by providing a simple and accessible user interface. The business model is based on a Software as a Service (SaaS) subscription, where companies pay to use the app for their corporate wellness and team-building initiatives. Individuals can also use the app, with potential for in-app purchases or premium features in the future.

Founded in 2023 by CEO Juan Pablo Rojas, Motivando originated from his personal experience with the challenges of staying motivated during the pandemic. Rojas, with a background as a data scientist at Rappi, identified a need for a tool that could help people support each other in achieving their goals. The app allows users to create challenges, invite participants, track progress, and interact through a shared chat, fostering a sense of community and friendly competition.

Keywords: group challenges, mobile application, corporate wellness, employee engagement, habit tracking, SaaS, team building, motivation platform, goal setting, social challenges