Motion Labs
AI-powered patient management and CRM automation solution.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
* | KRW500m | Seed | |
| Total Funding | 000k | ||
Motion Labs is a South Korean MedTech startup that provides software and services for the digital transformation of hospitals and clinics. Founded in January 2020 by co-founders Lee Woo-jin and Lee Sang-min, the company aims to innovate the healthcare market, which they perceived as slow to digitalize. CEO Lee Woo-jin previously worked at 'Pink Ribbon,' where he planned and produced medical content for women, an experience that gave him a vision for the healthcare market.
The company's core product is 'Re:Visit', a B2B SaaS solution designed for primary and secondary hospitals. Re:Visit automates complex and cumbersome customer relationship management (CRM) tasks using AI. It collects patient data through CRM activities and provides data-based insights to medical institutions, enabling them to execute data-driven management and marketing. The service delivers personalized care experiences to patients through content-based CRM messages. The business model is a subscription-based SaaS, which has contributed to a steady increase in profit margins. Motion Labs serves over 200 hospitals and clinics across South Korea and also offers a comprehensive marketing agency for them.
Initially, Motion Labs launched 'Dr.Bella,' a healthcare platform for women focusing on obstetrics and gynecology, in August 2020. Following the abrupt end of non-face-to-face medical treatment business, the company pivoted based on its data to create Re:Visit. Motion Labs has secured multiple rounds of funding from investors including Sopoong Ventures, The Invention Lab, Insight Equity Partners, and Hyundai Marine & Fire Insurance. The company was also selected for the TIPS program by the Ministry of SMEs and Startups and named a 'First Penguin-type startup' by the Korea Credit Guarantee Fund. By the end of 2025, Motion Labs plans to secure over 1,100 domestic hospital clients and expand into the Southeast Asian market.
Keywords: patient management solution, CRM automation, MedTech, HealthTech, B2B SaaS, hospital digital transformation, data-driven healthcare, Re:Visit, AI in healthcare, medical marketing, patient engagement, clinic management software, Lee Woo-jin, Korean startup