Mother

Mother is a Swedish medtech company, founded in 2019 and based in Stockholm, specializing in the development of scalable digital therapeutics. The company operates with a mission to create solutions that offer effects comparable to pharmaceuticals but without the associated risks, leveraging deep expertise in extended reality (XR) and applied neuroscience.

The company's strategic focus is on utilizing the potent psychological effects of virtual reality (VR) to address significant health issues. Its first product, "Sick of Smoking," targets tobacco addiction, which the company identifies as the world's single largest health problem. This VR-based solution is designed to be a cost-effective and safe treatment that employs a biological mechanism to help users end their addiction through a series of short, five-minute sessions. The underlying principle of Mother's technology is to engage the brain's implicit learning systems, allowing users to change their mindset and behaviors with less effort.

Mother positions itself as a portfolio company, with the goal of creating a family of impactful digital health solutions. The company secured seed funding on February 8, 2022, raising $54.7K in a round led by the accelerator Sting, which is one of its two institutional investors. The business model appears to be centered on the development and eventual commercialization of these digital therapeutic products, likely through partnerships with healthcare providers, insurers, or direct-to-consumer channels, although specific revenue generation details are not publicly detailed.

Keywords: digital therapeutics, medtech, virtual reality therapy, VR for health, applied neuroscience, smoking cessation, addiction treatment, mental health technology, digital health solutions, scalable therapeutics, XR health, Stockholm startup, neurobehavioral intervention, cognitive training, virtual reality applications, behavioral change technology, medtech portfolio, digital interventions, health technology, neuroscience-based therapy