MoneyReef
MX | Data-Driven Money Management | Fintech.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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MoneyReef operated in the financial software sector, focusing on the development of mobile tools for personal and business finance management. The company's primary offering was software that facilitated the creation of mobile applications geared towards financial tasks.
Based in Provo, Utah, the company was a privately held entity. It went through a seed funding round on January 10, 2012, raising $650,000. Following this initial phase of investment and development, MoneyReef was acquired by MX on August 2, 2012, marking a significant milestone in its corporate journey. This acquisition transitioned the company from a venture-capital-backed startup to a part of a larger organization.
The business catered to the FinTech, Mobile Commerce, and general Mobile application markets. Its model was centered on providing application software that addressed the financial management needs of its users. The acquisition by MX suggests the value and potential of MoneyReef's technology within the broader financial technology landscape.
Keywords: mobile finance, personal finance tools, business finance software, financial software, fintech, application software, mobile commerce, financial applications, Provo startup, MX acquisition, mobile financial management, seed funding, venture capital