Moneyfarm is a digital wealth management platform that leverages smart technology and expert advice to simplify investing for its clients. The company operates in the financial technology sector, serving over 130,000 investors who are looking to grow their wealth.

Moneyfarm's business model is centered around providing easy-access investing via the web. The platform offers active management and holistic portfolio reviews, allowing clients to make informed decisions about their investments. Clients can choose to invest in expertly managed portfolios for peace of mind or select their own assets for a more hands-on approach.

One of the key features of Moneyfarm is its Liquidity+ money market investment solution. This offers a competitive 5.3% gross annualised yield on cash, making it an attractive option for those saving for short-term goals. However, it's important to note that while this is a low-risk investment, the value of investments can fall and investors may get less than they invested.

Moneyfarm's revenue is generated through transparent pricing, which includes management fees based on the amount of assets under management. The company's returns are sensitive to the Bank of England’s deposit rate fluctuations, meaning that lower rates can lead to lower yields and higher rates can lead to higher yields.

In summary, Moneyfarm is a digital wealth management platform that combines smart technology with expert advice to help investors grow their wealth.

Keywords: Digital Wealth Management, Smart Technology, Expert Advice, Easy-Access Investing, Active Management, Portfolio Reviews, Liquidity+ Money Market Investment, Low-Risk Investment, Transparent Pricing, Bank of England’s Deposit Rate Fluctuations.