Moneyball

Moneyball commenced operations in 2014, initially establishing itself as a Daily Fantasy Sports (DFS) platform in the Australian market. Capitalizing on the DFS trend, the company built a foundational customer base before undertaking a significant strategic pivot. In 2020, facing challenges including the impact of COVID-19, Moneyball ceased its fantasy sports offerings and began a transition. By April 2021, the company had officially relaunched as a mobile-only sports and racing bookmaker, licensed by the Northern Territory Racing Commission.

The revamped business model centered on sports wagering, with a pronounced focus on multi-leg betting, positioning itself as the 'Home of the Multi'. Moneyball's strategy was to attract punters by offering competitive prices and boosted odds on all multi-bets with three or more legs. This approach targeted a segment of the market interested in higher-yield combination bets. The business generated revenue through traditional bookmaking activities, earning a margin on sports and racing events. Its platform was exclusively available as a mobile application on both iOS and Android, foregoing a desktop website for betting.

The Moneyball app provided a streamlined user experience, featuring a range of betting markets across Australian and international sports, with a notable selection for esports. Key features included cash-out options for single and multi-bets, daily promotions, price boosts, and Same Game Multis for major sports leagues. In September 2021, the company expanded its product line to include horse racing, offering fixed odds and a distinctive 'Top 2' market for races in Australia, New Zealand, Hong Kong, and Singapore.

In a strategic move to consolidate its market position, Dabble, a faster-growing social-focused betting company, announced its acquisition of Moneyball Australia in February 2023. The acquisition was part of Dabble's strategy to expand its community of younger, social media-savvy punters. Following the deal, Moneyball ceased independent operations, and its user accounts were migrated to the Dabble platform. This allowed former Moneyball customers to access Dabble's social features, such as Copy Bet, Banter Channels, and an Activity Feed, integrating them into a more interactive and community-driven wagering environment.

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