Money Square HD

Money Square Holdings is a Japanese financial technology firm specializing in foreign exchange (FX) and Contract for Difference (CFD) brokerage services. The company operates through its main subsidiary, Money Square, Inc., providing asset management-focused services to individual and corporate clients. The group's business model is centered on a concept of "asset management, not a money game," distinguishing itself through investor education and proprietary, patented trading tools.

Founded in October 2002 as Money Square Japan, Inc., the company has a history of significant structural and ownership changes. It went public on the Osaka Securities Exchange (Hercules) in October 2007 and later moved to the Tokyo Stock Exchange, reaching the First Section by March 2014. In October 2014, it transitioned to a holding company structure. A key turning point was a management buyout (MBO) in conjunction with The Carlyle Group in 2016, which led to its delisting in January 2017. In January 2023, The Carlyle Group transferred its shares to a limited partnership funded by Nojima Corporation, a major electronics retailer. The current Chairman and President is Hitoshi Aiba.

The firm's core offering is its suite of automated ordering tools, most notably "Trap Repeat If-dan" (Tralipi), a patented system used by over 70% of its clientele. This technology allows for automated, repeated buy and sell orders within a predefined price range, aiming for a middle-risk, middle-return investment strategy suitable for long-term asset formation. Money Square also provides extensive educational resources, including reports, videos, and seminars, which have earned it industry recognition such as the "Best Educational Broker Award" at the Forex Magnates Tokyo Summit in 2013. Revenue is primarily generated from spreads on FX and CFD transactions, as it abolished trading commissions in June 2019.

Keywords: foreign exchange brokerage, CFD trading, automated trading, patented financial technology, asset management, Tralipi, middle-risk investment, investor education, Japanese financial services, FX margin trading, financial consulting, order management systems, proprietary trading tools, retail FX, Nojima Corporation, Carlyle Group