Money Mailer

In 1979, a time before the internet dominated advertising, Dennis G. Navratil saw an opportunity in the mailboxes of American homes. He founded Money Mailer with a simple, powerful idea: help local businesses reach customers in their neighborhoods and help consumers save money. The vehicle for this was a shared mail envelope, instantly recognizable by its red, white, and blue design, filled with coupons for local pizzerias, auto shops, and home services. The business model was built on a franchise system. This allowed the company to scale rapidly, empowering local entrepreneurs to run their own Money Mailer territories across the country. Franchisees would sell advertising space in the iconic envelopes to neighborhood businesses, offering them a tangible way to track customer response through redeemed coupons. The company targeted households with higher-than-average incomes, believing them more likely to use the provided deals. For decades, the company grew steadily in the direct mail industry. A significant event in its journey occurred in April 2020, when Money Mailer was acquired by Local Marketing Solutions Group, Inc. (LMSG). This acquisition aimed to integrate Money Mailer's established direct mail presence with LMSG's broader suite of digital marketing tools. Following the acquisition, Tom Baber, a former top-performing franchisee, was appointed CEO to lead the company's next phase, blending its traditional print model with modern digital strategies.