MondayOFF
Creates games that everyone can enjoy.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor investor | €0.0 | round | |
* | KRW6.5b | Series A | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 85 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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MondayOFF is a prominent mobile game developer and publisher based in South Korea, specializing in hyper-casual games. The company has successfully released 12 games in 2019 alone, achieving top 10 free game status on the App Store across 33 countries. MondayOFF serves a global audience of mobile gamers, focusing on creating engaging and easily accessible games. The company operates in the highly competitive mobile gaming market, leveraging advanced advertising technology for both monetization and user acquisition. This dual focus on game development and ad tech infrastructure allows MondayOFF to optimize key performance indicators (KPIs) and sustain rapid growth. The business model primarily revolves around free-to-play games, generating revenue through in-game advertisements and optional in-app purchases. By continuously investing in ad tech, MondayOFF enhances its ability to attract and retain users, thereby maximizing its revenue streams.
Keywords: hyper-casual games, mobile gaming, South Korea, ad tech, user acquisition, monetization, free-to-play, in-app purchases, global audience, KPIs.