Momofuku

Founded by chef David Chang, Momofuku is a culinary brand that has expanded from a single restaurant in New York City to a multi-faceted food company. The company operates on a hybrid business model that encompasses hospitality, consumer packaged goods (CPG), and e-commerce.

Its restaurant division comprises a portfolio of dining concepts in major cities across the globe, including New York, Los Angeles, and Sydney. These establishments cater to the fine dining and casual dining segments, offering a menu that is recognized for its modern take on Asian cuisine.

The CPG arm of the company, Momofuku Goods, offers a range of pantry items such as chili crunch, soy sauce, and noodles, which are sold through its own website and in retail stores. This direct-to-consumer and retail business allows the company to reach a broader customer base beyond its restaurant locations.

Momofuku also operates a nationwide shipping service, enabling customers to order its food products and restaurant meal kits from home. This e-commerce channel has become a significant revenue stream, particularly in recent years.

Keywords: culinary brand, restaurant group, consumer packaged goods, e-commerce, Asian cuisine, fine dining, direct-to-consumer, food products, hospitality, pantry items