Mommy Nearest

Mommy Nearest was a technology company that developed a mobile platform and online community designed to assist parents in finding family-friendly locations and services. Founded in 2013 by Joshua Milstein and Matthew Heiman, the New York-based startup initially operated as Doormates, a social networking app for neighborhoods, before pivoting to its parent-focused model. The company's primary offering was a free mobile application that provided users with a geo-locational tool to discover and review kid-friendly places such as restaurants, parks, museums, and even locations with changing tables. The app featured a database of over 100,000 locations across all 50 U.S. states, with content and reviews generated by a community of local parents.

The platform's business model incorporated a dual approach, serving both parents and businesses. While the app was free for parent users, Mommy Nearest generated revenue through "Mommy Nearest for Business," a comprehensive marketing solution. This service offered businesses a suite of tools, including targeted advertising, event promotion, and data-driven marketing to reach a highly engaged audience of local parents. The company also operated a digital magazine, the Mommy Nearest Magazine, which published a mix of national and local parenting content, from practical guides and "best-of" lists to humorous essays, further engaging its user base. Over its lifespan, the company secured $2.5 million in total funding over two seed rounds.

A significant milestone in the company's growth was the 2014 acquisition of Slidelane, a San Francisco-based online parenting resource. This move established a West Coast presence for Mommy Nearest and integrated Slidelane's co-founders, Ashita Trikha and Sonali Perera, into its leadership team. After years of building its community and platform, Mommy Nearest was acquired by KidPass on October 5, 2019. The acquisition was a strategic move by KidPass, an online marketplace for children's activities, to integrate Mommy Nearest's parenting content and established community, aiming to create a combined service for over 18 million parents nationwide.

Keywords: parent community, family-friendly places, kid-friendly app, local parent guide, parenting content, children's activities, mobile parenting resource, local business marketing, family travel app, parent reviews, Joshua Milstein, Matthew Heiman, KidPass, Slidelane, New York startup, parent support, family services, child-friendly restaurants, local events for kids, parenting digital magazine