Molo

Molo

Molo Simple Marina Management aiming to help marinas manage their operations more efficiently and effectively.

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Molo operates as a business-to-business Software-as-a-Service (SaaS) provider, offering a comprehensive management platform tailored for the marine industry, including marinas, yacht clubs, and boatyards. The company was founded in 2012 by Lucas Isola and Rodoljub "Rocko" Stojiljkovic, two lifetime boaters who identified a need to modernize the industry's operational processes. They observed that many marine businesses relied on outdated methods and envisioned a digital solution to digitize workflows, processes, and payments.

The company's platform is a cloud-based application accessible via web browsers and mobile devices, designed to streamline core business functions. It enables clients to manage reservations, track vessels and customers, handle billing and invoicing, and process payments through integrated credit card and ACH capabilities. The software also includes features for service and repair management, point-of-sale, and customer relationship management, aiming to reduce administrative tasks and improve customer service. Molo's business model is subscription-based, with pricing structured in tiers based on the size of the marina, specifically the number of slips.

Molo secured seed funding from investors including Entrepreneurs Roundtable Accelerator, South Central Ventures, and Uncommon Denominator. The founders established a development team in Serbia while focusing their commercial efforts on the U.S. market. This strategy proved successful, leading to the company's acquisition by Storable, a Texas-based technology provider for the self-storage industry, on August 17, 2021. Following the acquisition, the Molo team remained in place to operate as a distinct marina-focused business unit within Storable, with plans to leverage Storable's resources to enhance their product suite. This acquisition marked Storable's entry into the recreational marine market, noting the operational similarities between storage facilities and marinas.

Keywords: marina management, marine software, SaaS, boatyard management, yacht club software, reservation management, payment processing, marine business, Storable, vessel tracking

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