Molly Studio

Molly Studio was a New York-based design firm co-founded by Marvin Schwaibold and Jaytel in 2023. The studio specialized in interaction design, product strategy, and creative art direction, with a significant focus on AI-related projects. In its two years of operation, Molly Studio partnered with over 28 brands, including notable clients like Apple, Google, Nike, and Shopify.

The firm operated from a studio in Brooklyn, emphasizing in-person collaboration. A substantial portion of their work, around 50% of projects in the two years leading up to their acquisition, was related to artificial intelligence, which led them to develop internal frameworks for integrating AI with product design.

In August 2025, Shopify acquired Molly Studio for an undisclosed amount. Following the acquisition, the entire seven-person team from Molly Studio, including co-founders Marvin Schwaibold and Jaytel, as well as Yael Bienenstock, McLane Teitel, Melike Turgut, Johnny Slack, and Jesper Vos, joined Shopify. They became the founding members of Shopify's new internal Product Design Studio. This new entity operates as an internal agency, tasked with exploring the future of commerce by building it from the ground up with AI.

Keywords: product design, interaction design, AI design, creative direction, product strategy, UI/UX, design studio, digital identity, design systems, AI integration, user experience, commerce design, webGL, brand strategy, mobile design, technology design, design frameworks, e-commerce innovation, AI commerce, digital product