Molli

Molli is a French knitwear brand with a rich history dating back to 1886. Originally established as a specialist in baby and children's knitwear, the brand was known for its layettes, christening gowns, and other delicate creations.

After a period of dormancy, Molli was acquired and relaunched in 2015 by Charlotte de Fayet. Drawing on the brand's archives and heritage, de Fayet has repositioned Molli as a luxury womenswear label, while still retaining its focus on fine-gauge knitwear. The brand's collections are designed in its Parisian workshops and manufactured in France and Italy, using high-quality materials such as pure new wool and combed cotton.

Molli's product range includes a variety of knitted garments, from sweaters and cardigans to dresses, skirts, and trousers. The brand is known for its timeless designs, sophisticated color palette, and attention to detail. Its signature pieces often feature intricate details such as scalloped edges, ruffled collars, and delicate openwork patterns.

The company's business model is focused on direct-to-consumer sales through its own e-commerce website and a network of physical stores. Molli also has a presence in select high-end department stores and multi-brand boutiques around the world.

In a significant development, Molli has recently received a minority investment from LVMH Luxury Ventures, the private equity arm of the luxury conglomerate LVMH. This investment is intended to support the brand's international expansion and further develop its product offering.

Keywords: luxury knitwear, womenswear, French brand, fine-gauge knits, timeless design, Parisian workshop, direct-to-consumer, e-commerce, LVMH investment, international expansion.