Moku

Moku operates as a Web3 gaming platform and publisher, primarily focused on the Ronin blockchain ecosystem. Founded in 2021 by Bruce Wasicsko, Hantao Yuan, and Akhil Jindal, the company is headquartered in Toronto, Canada, with a presence in New York. The founding team combines deep experience from different sectors; CEO Bruce Wasicsko previously spent nearly a decade at Bridgewater managing tech teams, while co-founder Hantao Yuan has over 10 years of experience in traditional gaming, including creator acquisition and strategy for brands like Redbull. This blend of fintech discipline and gaming industry knowledge underpins the company's strategy.

The company's core business revolves around providing a launchpad and distribution platform for game developers. It enables game studios to bring their products to market, connect with an engaged player base, and generate revenue. Moku has been instrumental in the launch of several notable games on the Ronin Network, including CyberKongz, Pixels, and Kaidro. Its business model also incorporates acting as a Web3 marketing agency, helping to activate and grow gaming communities. Revenue generation is tied to its publishing partnerships, platform activities, and the sale of its own digital assets.

A central feature of Moku's platform is its "Quest-to-Earn" system. This model allows players to complete in-game tasks and social media interactions to earn rewards like points, NFTs, and game tokens, fostering player engagement without significant initial financial investment. The company has developed its own intellectual property, the 'Mokis,' which are tanuki-like characters featured in its 8,888-piece Moki Genesis NFT collection. Ownership of these NFTs grants holders exclusive access to game playtests, enhanced earning opportunities, and other benefits within the Mokuverse. The company has also developed its own games, such as the puzzler 'Moki Pochi' and the upcoming async autobattler 'Super Battle Moki'. In a significant milestone, Moku raised over $5 million in 2024 from investors including a16z Games, Sky Mavis, Framework Ventures, and Arca to expand its community-driven game publishing efforts.

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