Mojostreet
Mojostreet is a popular location based mobile app for discovering nearby friends and amazing places. Featured on Google, Blackberry and Nokia app stores!.
| Date | Investors | Amount | Round |
|---|---|---|---|
$350k | Seed | ||
| Total Funding | 000k | ||
Mojostreet Infomedia Services Pvt. Ltd. operated as a location-based mobile gaming and discovery platform, founded in 2010 by Kalyan Manyam and Manyam Nagendra Vishnuvardhan. The company was headquartered in Hyderabad, India, and aimed to capitalize on the rapidly growing smartphone user base. The founder and CEO, Kalyan Manyam, brought relevant experience to the venture, having previously established Indyarocks.com, a social network in India, and holding a Master's in Information Systems. This background in social networking platforms directly informed Mojostreet's core concept.
The business developed a mobile application that integrated social discovery with a gamified experience. It functioned as a platform for users to find nearby points of interest such as restaurants, stores, and spas, leveraging reviews and suggestions from their social circles. The service's key differentiator was its mobile scavenger hunt format, where users would "check-in" at various physical locations to compete with friends. This action rewarded them with a virtual currency known as 'Mojo bucks' and unlocked real-time, tangible offers from partnered retail outlets, effectively bridging the gap between online engagement and real-world commerce.
The company's business model was centered on forming partnerships with national retail brands to provide these location-based offers to its users. In April 2011, Mojostreet secured $350,000 in a seed funding round from notable angel investors, including the former managing directors of Microsoft India and Nvidia India, to facilitate a beta launch and team expansion. The application was designed for cross-platform availability on BlackBerry, Nokia, iPhone, and Android devices. The company was ultimately acquired on April 1, 2018, marking an exit for the founders and investors.
Keywords: location-based gaming, mobile discovery app, social check-in, gamification, hyperlocal mobile app, retail offers, virtual currency, mobile scavenger hunt, place discovery, Indian startup, Hyderabad tech, Kalyan Manyam, social commerce, mobile rewards, location-based services, check-in app, user rewards, digital coupons, mobile marketing, consumer engagement