MOJO is a dynamic startup revolutionizing the youth sports industry with its innovative app designed to simplify coaching and team management. The company primarily serves parent coaches, amateur coaches, and families involved in youth sports such as basketball, flag football, soccer, and baseball. Operating in the sports technology market, MOJO leverages cutting-edge technology to provide a comprehensive solution for organizing practices, managing teams, and capturing memorable moments.

The business model of MOJO is centered around its free-to-download app, which offers various features to enhance the coaching experience. These features include effective practice plans with world-class instructional videos, intuitive scheduling tools, attendance tracking, and messaging capabilities. Additionally, the app includes a "FanZone" where users can score games, live stream events, and save highlights, making it easy to share these moments with friends and family.

MOJO generates revenue through a freemium model, where the basic app is free, but users can access premium content and advanced features through in-app purchases or subscriptions. This approach allows the company to attract a broad user base while monetizing through value-added services.

In summary, MOJO is an essential tool for anyone involved in youth sports, offering a seamless and enjoyable experience for coaches, players, and their families. By combining expert advice, easy-to-use tools, and engaging content, MOJO helps unlock the magic of youth sports.

Keywords: youth sports, coaching app, team management, practice planning, live streaming, attendance tracking, parent coaches, sports technology, freemium model, instructional videos.