Moja

Moja, operating under the brand Moja Wear, is a direct-to-consumer e-commerce company specializing in socks with a social cause. Founded in 2017 by Sebastiaan Vadasz, the company was established with the dual purpose of creating high-quality, comfortable socks and making a positive social impact. Vadasz's background in business administration and his experience working with social enterprises informed the company's foundational mission.

The company's core product is a range of colorful and stylish socks made from organic cotton, designed for both comfort and durability. For every pair of socks sold, Moja donates a specially designed pair of antibacterial socks to a homeless person. This one-for-one business model is central to its brand identity. The donation socks are engineered with specific features for individuals with limited access to clean footwear, including being antibacterial, extra strong, and quick-drying to help prevent foot problems.

Moja primarily serves ethically-conscious consumers who are looking for quality apparel that also contributes to a social good. The company operates in the competitive sustainable fashion and apparel market, differentiating itself through its specific focus on homelessness and its transparent donation model. Revenue is generated directly from the online sale of its socks and other apparel items through its website, mojawear.com. The company also engages in corporate partnerships, offering co-branded products for businesses looking to align with a social mission. A significant milestone for the company was reaching a donation total of over 60,000 pairs of socks by early 2024, demonstrating the scalability and impact of its business model.

Keywords: socks, apparel, e-commerce, social enterprise, one-for-one, sustainable fashion, direct-to-consumer, organic cotton, social impact, homelessness support