Moff

Moff

Wearable sensor and app for gamified rehabilitation.

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$7.0m

Late VC
Total Funding000k
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Moff develops and provides IoT-based healthcare and rehabilitation solutions. The company's core offering is a wearable motion-tracking device, the "Moff Band," paired with a suite of applications designed for gamified physical and cognitive training. Initially conceived as a smart toy for children, the Moff Band uses a 3D motion recognition algorithm to turn physical movements into interactive experiences. The company successfully raised $78,871 on Kickstarter, meeting its initial goal within 48 hours.

Founded in October 2013 in Tokyo, Japan, by Akinori Takahagi and Motohiro Yonesaka, the company has since shifted its primary focus from children's entertainment to the healthcare sector. This pivot was influenced by feedback suggesting the technology's potential for elder care and rehabilitation. Moff now targets nursing care facilities and medical institutions, offering services like "Moff Taisou" (or "Motore"), a functional training support service, and "Moff Soku," a tool for visualizing physical function for rehabilitation professionals. These services aim to make rehabilitation more engaging and to provide quantifiable data on patient progress, addressing issues like staff shortages and the need for standardized assessments.

The business model includes both the sale of the Moff Band and subscription-based access to its software platforms for B2B clients. The company also provides its technology to corporate partners for developing new services. Moff has secured approximately $4 million in funding over two rounds, with investors including SPARX Group, Bandai Namco Entertainment, and SOMPO Holdings. The current CEO is Yasuhiro Tsuchida, who took over in June 2021. Founder Akinori Takahagi previously worked as a product manager at Mercedes-Benz and as a consultant at A.T. Kearney. CTO and co-founder Motohiro Yonesaka has a background in freelance application and server-side development after working at IBM Japan.

Keywords: wearable sensors, digital health, IoT healthcare, rehabilitation technology, physical therapy, gamification, motion tracking, elder care, functional training, cognitive training, smart toy, nursing care solutions, remote monitoring, health data analytics, gerontechnology, telemedicine, active aging, preventative care, movement analysis, healthcare SaaS

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