Modomodo
Businesses with solutions to increase consumer engagement and brand loyalty.
| Date | Investors | Amount | Round |
|---|---|---|---|
$5.3m | Series A | ||
| Total Funding | 000k | ||
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Modo Modo Agency, a strategic marketing firm headquartered in Atlanta, Georgia, was established in 2007 by co-founders Moira Vetter and Jennifer Watson. Vetter, who serves as the company's CEO, brought an entrepreneurial spirit to the venture, having been involved in her family's business from a young age and later working in a tech startup at 19. This background fostered a business-first mindset that shapes the agency's core philosophy.
The agency operates within the B2B sector, providing a comprehensive suite of marketing services. It specializes in crafting solutions for clients with complex business models, particularly in the technology, healthcare, manufacturing, and fintech industries. Modo Modo's business model is service-based, focusing on engagements that solve intricate marketing and sales challenges for mid-market challenger brands and global corporations. The name "Modo Modo" translates to "the way, the way," reflecting the firm's commitment to finding a tailored path for each client rather than applying a pre-designed template. Revenue is generated through client projects, with a stated minimum project size of $50,000.
Modo Modo Agency offers a wide array of services including B2B marketing strategy, branding, lead generation, digital marketing, content marketing, and sales engagement support. The firm differentiates itself by emphasizing a "human intelligence" approach, using research and interviews to develop solutions rather than relying solely on automated tools. This methodology is applied to help clients with complex go-to-market strategies, such as those involving channel partners, distributors, or independent sales agents. The agency has received numerous accolades, including being a multi-year Inc. 5000 honoree, underscoring its growth and impact in the marketing services industry.
Keywords: B2B marketing agency, marketing services, lead generation, digital marketing, marketing strategy, branding, sales engagement, channel marketing, content marketing, B2B branding, Atlanta marketing firm, Moira Vetter, healthcare marketing, technology marketing, manufacturing marketing, financial services marketing, integrated marketing, sales and marketing alignment, challenger brands, corporate branding