Modiv Media

In 2001, a company named Modiv Media was founded with a forward-thinking idea for retail. It aimed to provide interactive media delivery software for retailers and brand marketers. The company developed a suite of products, including in-store, self-service scanning solutions and mobile applications, to deliver targeted brand messages to shoppers right at the point of decision. This was an early attempt to digitize the in-store marketing experience, moving beyond traditional paper coupons and circulars. The company attracted notable investors, including Ignition Partners and Oak Investment Partners, raising $32.7 million to fuel its vision. For a time, Modiv Media carved out a niche by offering solutions like 'Modiv Shopper' for scan-and-bag and 'Modiv DeliVision' for managing deli queues with integrated media. The business was about making the retail environment smarter and more connected, serving grocers, restaurants, and other retail industries. A significant chapter in the company's story came in April 2012. Modiv Media was acquired by Catalina Marketing, a major player in shopper intelligence and targeted in-store and digital media. The acquisition was a strategic move for Catalina, which specialized in using real-time data to understand and influence consumer behavior, to integrate Modiv's in-store technology. This event marked the end of Modiv Media's journey as an independent company, absorbing its technology and vision into a much larger marketing enterprise.