Modii

Modii Inc., a U.S.-based smart mobility software company, operates as an infra-tech firm focused on optimizing parking and mobility infrastructure for cities, universities, and communities. Founded in 2015 and previously known as Spot Parking, the company rebranded to Modii in February 2023 to better reflect its core mission of modernizing mobility through digital infrastructure, data integration, and parking intelligence. The company is led by CEO and President Mark Frumar.

The firm's business model is centered on a Software-as-a-Service (SaaS) cloud-based platform that serves municipalities and higher education institutions. This platform enables clients to digitize their entire parking ecosystem, creating a "digital twin" of curbside assets which includes parking spaces, loading zones, and complex regulations. By unifying disparate data streams from various technologies, Modii provides a centralized dashboard for administrators. This allows for real-time analysis of parking utilization and revenue, data-led decision-making, and improved management of parking assets. Revenue is generated through this platform, which helps clients increase their own revenue streams—a study with The University of Texas at Arlington showed an average revenue increase of 8.5% in monitored zones.

Modii offers two primary solutions: the 'Parking Admin' platform for administrators and the 'Parking Finder' for end-users. The 'Parking Admin' dashboard provides a suite of tools for event planning, communication, data analysis, and integration management. For drivers, the 'Parking Finder' is a mobile-accessible tool that provides real-time and predictive information on parking availability, rules, and pricing, thereby reducing circling, congestion, and emissions. A key feature is the ability to show availability by specific attributes, such as ADA accessible or EV charging spaces, through partnerships with technology providers like ECO Parking Tech. This digital guidance aims to create a more seamless and less stressful parking experience. As of June 2025, the company manages over one million parking spaces for a diverse client base that includes several 2026 FIFA World Cup host cities and half of the ten largest U.S. universities by daily attendance. The company has secured a total of $4.6M in funding, including a significant seed round in June 2025 led by Australian venture firm EVP, to fuel its expansion across key U.S. markets.

Keywords: smart mobility, parking management, SaaS, urban technology, digital twin, curb management, parking data analytics, mobility as a service, smart city solutions, university parking, transportation infrastructure, real-time data, parking guidance, asset optimization, traffic congestion, emissions reduction, data-led decision-making, digital infrastructure, mobility solutions, parking intelligence