ModeWalk

ModeWalk

Fashion website for women, providing wardrobe stylist services and advice.

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ModeWalk was an online marketplace and fashion concierge service focused on providing a curated selection of high-end European fashion. Founded in 2011 by Beatrice Pang and Henri Deshays, the company aimed to connect discerning consumers directly with luxury designers and craftsmen. Both founders were alumni of the Stanford Graduate School of Business, bringing a blend of experience from the technology and fashion sectors to the venture. Pang, who served as CEO, had a background in economics and a history of co-founding and scaling businesses, including another fashion-related startup, True&Co. The founding team also included Ragi Burhum and Mara Behrens, who contributed technology and creative direction expertise.

The company's business model centered on offering an immersive, by-city shopping experience, starting with Paris, that gave members an insider's view of luxury goods. ModeWalk provided a platform where luxury brands could curate their own digital spaces, sharing their stories and designs to build deeper relationships with a global audience. The service distinguished itself by combining the personalization of a personal shopper with the efficiency of an e-commerce platform. It empowered a network of personal stylists who used proprietary technology to create selections, offer fashion advice, and earn commissions on sales. The product catalog featured exclusive pieces, limited editions, and even one-of-a-kind bespoke items, including an offering for in-person haute couture appointments in Paris.

Financially, ModeWalk secured over $1.8 million in a Series A funding round in January 2012, led by Merus Capital, with participation from various angel investors and luxury industry executives. The total funding raised amounted to $2.21M. This capital was intended to accelerate technology development, merchandising, and marketing initiatives. After operating for a few years and building its brand, ModeWalk was acquired by its competitor, Moda Operandi, on April 1, 2014, in a deal described as an acqui-hire.

Keywords: luxury fashion marketplace, fashion concierge, European designers, personal stylist service, online luxury retail, curated fashion, haute couture online, bespoke items, limited edition fashion, direct-to-consumer luxury, Beatrice Pang, Henri Deshays, Moda Operandi acquisition, Merus Capital, Stanford GSB startup, luxury e-commerce, fashion technology, runway fashion online, exclusive apparel, personal shopping

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