ModesTree.com

Based in Halifax, Nova Scotia, Modest Tree Media Inc. operates as a specialized provider of immersive digital twin solutions, focusing on advanced training and operational digitalization for complex equipment. The company was co-founded in 2011 by Saman Sannandeji and Emily Smits. Initially focused on developing a drag-and-drop framework for 3D training manuals, the company has since expanded its offerings. In January 2022, Emily Smits, who started in a business and commerce role before becoming an entrepreneur with Modest Tree, took over as CEO. Saman Sannandeji transitioned to the role of Chief Technology Innovation Officer to spearhead product development.

Modest Tree's core business revolves around its software and services that cater to manufacturers and organizations in the defence, automotive, and aerospace sectors. A significant portion of its business, approximately 80%, is defence-related. The company's main product is the Modest3D software suite, which allows clients to create interactive 3D training applications, simulations, and virtual reality scenarios without extensive coding knowledge. This platform is designed to reduce the cost and time involved in producing 3D training programs. The technology extends to a 'Tech Companion' platform which digitizes maintenance manuals into digital work cards and uses 3D visualization for on-the-job guidance. Furthermore, the company offers remote support features, connecting technicians with specialists through video and augmented reality. Revenue is generated through software licensing and providing custom development services.

Key clients include the Canadian Military, which has recognized Modest3D as its software of choice for multiple years, along with companies like Air Canada, GE Health, and Germany's Renk, a member of the Volkswagen group. Renk acquired a stake in Modest Tree in September 2019, facilitating the company's expansion into European markets. The company holds important security certifications, including the automotive industry's TISAX certification and is registered with Canada's Controlled Goods Program, positioning it to handle sensitive client data. With a staff of just under 50 employees, Modest Tree has established a global presence with offices in Nova Scotia, Florida, Britain, Germany, and the United Arab Emirates.

Keywords: immersive digital twins, 3D training solutions, operational digitalization, virtual reality training, augmented reality applications, maintenance simulation, defence industry technology, aerospace training, automotive simulations, Modest3D software, Tech Companion platform, digital workcards, remote assistance software, interactive technical manuals, Saman Sannandeji, Emily Smits, Halifax tech, controlled goods program, TISAX certification, enterprise XR solutions