Mobius Innovations
Mobius Contextudio: Remix context into apps.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Mobius Innovations operates as a content and promotion personalization solutions provider for the e-commerce sector. The company was established in 2011 by Nirmal Palaparthi and Reginald Vikram Garnepudi and is based in Singapore.
The core of the business is an analytics-based solution that empowers e-commerce clients to tailor content, promotions, and product recommendations for their customers. The platform leverages machine learning algorithms that analyze user interaction history, social network data, and contextual information like location and time. By creating comprehensive user profiles, the service delivers personalized content directly to customers on mobile devices. This functionality is offered to businesses through an SDK and API for straightforward integration into their existing systems.
Mobius Innovations was acqui-hired and now operates as a subsidiary of Fractal Analytics, a company in the artificial intelligence and analytics space.
Keywords: content personalisation, promotion personalisation, e-commerce solutions, analytics-based solution, customer recommendations, mobile personalisation, user profiling, machine learning algorithms, social media analytics, contextual marketing, retail technology, customer data platform, SDK integration, API solutions, Fractal Analytics, Nirmal Palaparthi, Reginald Vikram Garnepudi, e-commerce analytics, retail tech, adtech