MobileDevHQ
TUNE Marketing Console - Mobile Measurement, Attribution, and Engagement.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Related Content
MobileDevHQ operated as a software-as-a-service (SaaS) firm focused on providing enterprise-level organic app marketing solutions. The company was founded in 2009 by Ian Sefferman, a former software engineer from Amazon's personalization and email marketing teams. The venture originated as AppStoreHQ, a platform for consumer app discovery, before rebranding to MobileDevHQ to address the high volume of requests from marketers seeking to promote their applications. This strategic pivot concentrated on App Store Optimization (ASO), a discipline the company helped to popularize.
The firm’s core business was centered on a platform that assisted mobile app publishers in boosting organic downloads. It achieved this by enabling clients to analyze and optimize their unpaid marketing channels. The technology tracked an app's search rankings and competitive positioning within app stores, providing actionable recommendations to improve visibility. A key feature was its keyword suggestion tool, which analyzed terms based on relevance, difficulty, and in-store search volume. The business model was subscription-based, with pricing tiers determined by the number of apps tracked and reports generated, serving a clientele that ranged from small developers to major brands like Gameloft and Intuit.
After graduating from the TechStars Seattle accelerator program in 2012, MobileDevHQ secured approximately $750,000 in funding from investors including Founder's Co-op and Social Leverage. The company's trajectory culminated in its acquisition by TUNE, a mobile ad attribution and analytics company, on August 4, 2014. The deal led to the integration of MobileDevHQ's ASO technology into the TUNE Marketing Console. Ian Sefferman joined TUNE as General Manager, and other members of the MobileDevHQ team, including Patrick Haig, also transitioned to the acquiring company.
Keywords: App Store Optimization, ASO, mobile marketing, organic downloads, app analytics, keyword tracking, SaaS, competitive intelligence, app store search, mobile user acquisition